McDonald’s
“Into every career, a little retail must fall.” Henry Wadsworth Longfellow said that. (Though, admittedly, I may be misremembering.) Either way, if you’re working on retail, there’s no reason in the world why it has to be a price bug slapped onto cultural pollution. In fact, it’s an opportunity. Specifically, an opportunity to have a conversation — one that, yes, often includes a BOGO offer for the audience. But I figure, no matter what you’re selling, you may as well try to make a connection.
