“This, And” Campaign

McDonald’s has its loyalists. But those loyalists only get you so far. There’s another McDonald’s audience; the audience that proudly declares, *“I don’t eat McDonal’s.”* The thing is? They do. The *This, And* campaign was designed to reach this secondary audience by highlighting the moments they love that are made better with their favorite McDonald’s menu item.

Online video

McDonald’s was looking to promote their app among the gaming community. And there’s no bigger benefit to gamers than convenience.

Pure Golden was created to place the spotlight on some of its employees’ success stories, thanks to the opportunities afforded to them by McDonald’s. Marcia is a shining example of those opportunities.

Continuing the Pure Golden campaign, Perla’s story was aimed at the Hispanic market. Just spending the day with her, I was able to understand why she’s so highly regarded among her coworkers.

Digital & OOH

McDonald’s

“Into every career, a little retail must fall.” Henry Wadsworth Longfellow said that. (Though, admittedly, I may be misremembering.) Either way, if you have to work on retail, there’s no reason in the world why it has to be cultural pollution. In fact, it’s an opportunity. Specifically, an opportunity to have a conversation — one that often includes a BOGO offer for the audience. But I figure, no matter what you’re selling, you may as well try to make a connection.