“This, And” - McDonald’s

Obviously, McDonald’s has its loyalists. But those loyalists only get you so far. There’s another McDonald’s audience; the audience that proudly declares, “I don’t eat McDonald’s.” The thing is? They do. (Call it “being stealthy to appear healthy.”) The This, And campaign was designed to reach this secondary audience by spotlighting the moments they love that are made better with their favorite McDonald’s menu item.

Digital & Print

(Click the arrow, click a thumbnail — it’s your call. You have agency.)