TV & online video

“Pure Golden” - McDonald’s

I overheard one of my Jr. Copywriters grumble about selling burgers and fries. (Which I chose to not take personally.) To his horror, I took out my earpods and said, “The burgers and fries are secondary. The work we do enables people to be employed — some of whom may not have a lot of options available to them. I take pride in the fact that what we do here matters to them.”

The Pure Golden campaign was created to place the spotlight on employee success stories, thanks to the opportunities afforded to them by McDonald’s.