“Game On” - McDonald’s
With Game On, McDonald’s was looking to promote their app and McDelivery throughout the gaming community. Because, for gamers, there’s no bigger benefit than convenience. I challenged myself to deliver the message with as few words as possible. And not just for the sake of doing it. My thinking was, try talking to a gamer mid-game. If you’re lucky, you’ll get one or two words, tops. (Though, often a grunt.) So I liked the idea of keeping the message truncated. In this case? I got the word count down to two: “McDonald’s” and “McDonald’s.”