McDonald’s was looking to promote their app among the gaming community. And there’s no bigger benefit to gamers than convenience.
Pure Golden was created to place the spotlight on some of its employees’ success stories, thanks to the opportunities afforded to them by McDonald’s. Marcia is a shining example of those opportunities.
Continuing the Pure Golden campaign, Perla’s story was aimed at the Hispanic market. Just spending the day with her, I was able to understand why she’s so highly regarded among her coworkers.
“Into every career, a little retail must fall.” Henry Wadsworth Longfellow said that. (Though, admittedly, I may be misremembering.) Either way, if you have to work on retail, there’s no reason in the world why it has to be cultural pollution. In fact, it’s an opportunity. Specifically, an opportunity to have a conversation — one that often includes a BOGO offer. But I figure, no matter what you’re selling, you may as well try to make a connection.