DICE Brand book
As with every rebrand, it all starts with the brand book. You can’t get to point B without establishing a well-strategized point A. But while they were open to changes, their longstanding logo was off limits. Undeterred, we went to work expanding the brand’s overall art direction, its color palette, its typefaces, and its iconography.
A big part of the rebrand ended up being rewriting its vocabulary and shifting its tone to a more laid-back, conversational feel.
