Purity Coffee

Coffee’s big. Given its popularity, you’d think people would know more about it: where it’s from, how it’s made — y’know, that kind of thing. But if we’re being honest, they really don’t. Like, were you aware that most coffee isn’t especially… well… clean?

Purity Coffee is all about making sure their coffee is free of pesticides, toxins and mold — all common in your average coffee bean, once it’s in stores. They came to us in need of both branding and educating. So it was clear that the best way to address both was for the brand to sit down and tell their audience like it is; essentially have a conversation over a virtual cup of coffee. Armed with facts and wit, we told the Purity Coffee story while positioning them as the smart choice for anyone who cares about the quality and (you guessed it) purity found in each bean of their morning brew.