Iron City Beer
"Dude. You can't put radio in your book."
"Why? It won a boatload of awards."
"Nobody gives a shit about your awards if it was for radio. Radio is dead. You may as well make a sign that reads 'Never Hire Me' because that's what radio's worth."
"Hang on. I'm a copywriter. And radio has the worst art direction of all media — except, maybe, direct mail. But radio is literally 100% copywriting."
"Yyyyyeah, no. Nobody cares."
"Uh-huh. I'm putting it in."
"Okay. Just make sure to ask people if they want regular or decaf."